Tuesday, January 26, 2010

3 Most Popular Ways of Making Money on the Internet

Do you know that 95% of the people starting out in their internet businesses fail? In the middle of all the noise and hype on the internet today, not many people realize that all the ideas and techniques you can find are useless if you don't first understand what your business model is or how are you going to make money on the internet. Even the most remarkable internet marketing technique will not work if you don't understand how to apply it to your business.

The 3 most popular business models are:

1) Affiliate Marketing

Perhaps the most popular one out there, affiliate marketing provides a good start for newbies. Almost anyone can sign-up for an affiliate program for free and start promoting the chosen product or service. Commissions start coming in if someone will buy or participate in the programs promoted. Affiliate marketers don't carry any risk, since they do not pay for the creation of the product, they do not handle customer service, they need not know the innards of internet transactions, like merchant accounts, autoresponder (what is that?), reciprocal linking, etc. It's also possible to be an affiliate even without a website.

Some affiliate marketing programs you may participate in require little up-front investment. Some are free. It's no surprise therefore that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it's because of affiliate programs.

With the millions out there involve in affiliate marketing, only 5% ever make any money and only 1% makes really big money. The "Super Affiliates," so they are called, do it very differently from the rest, therefore they earn the big checks.

2) Writing an eBook or other type of information product, recording an information CD.

This is a great strategy because there are thousands of possibilities for the type of product that you can create. There are so many niche markets that you can write about. It could be a course on Japanese gardens, how to start your own babysitting business, how to sell your artwork, taking care of your dog's ears ... there are endless topics and still many that have not yet been explored by online marketers. You don't have to write the information yourself, you can get a ghost writer or hire someone to produce the CD.

EBook authors need to invest more than affiliates do. While affiliates can get something for nothing, the same is not true for the eBook type of business. EBook authors need to learn a lot more than affiliates are required to. They need to spend some amount of money getting the business up and running. However, when done right, the payoff in this online business model is much more rewarding.

These marketers make more money because they have very, very low production and maintenance costs. Once the product is produced, it doesn't cost a cent to reproduce thousands of copies. Start-up costs can be covered by selling just a few copies of very high-margin eBooks. You can even recruit hordes of affiliates to do the selling for you.

3) Adsense

This has taken the internet by storm. There are tons of testimonials from people making outrageous income from adsense.

Adsense is Google's advertising program wherein webmasters display ads from Google's extensive list of advertisers. Unobtrusive text-based ads are served in member sites, who then earn a commission every time someone clicks on the advertisers' links.

Google Adsense uses a technology to deliver ads that are highly relevant to the content of a page. Google's engine will scan through the content of the page to determine its topic, and will then serve ads that are relevant to the page's content. Running Google Adsense is quite simple. First build a website full of content of your desired niche or topic, and then register in Google's adsense program. Once approved, you then paste a code in your page, and the ads start appearing immediately after you upload the changes to your server.

Google is silent on how it shares the revenue per click with their partners, but how much you will earn per click depends on the topic and the product being advertised. Products with profit margins of $10 for the advertiser will most likely give you a smaller pay per click than a product with a $100 margin. Similarly, ads with high conversion rates will normally give you higher payouts than less effective ads, since they can afford to pay more dollars per click, with a portion of that money going to you.

These are the top 3 most popular online business models today. No matter which model you choose, make sure you understand the basics. Stop buying courses or information not applicable to your business. Information overload can stop you before you even get started.

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Sunday, January 24, 2010

Satire: "Backdating Duel" - Dr. Neil Clark Warren VS. Dr. Phil

From our staff reporter looking for the next backdating scandal scoop.
We sent our field staff reporter Jim Gowan on a investigative report to find the exclusive scoop on backdating. Unfortunately Jim from Joliet, IL and was not all "wound up" about the stock options backdating thing. He was just a single guy looking for a date.


Turns out he got both MATCH.COM and eHARMONY.com to sponsor his trip. Until the two "doctors" - Neil Clark Warren and Phil figured out "backdating" never meant going back to date his old high school flame.


"At eHarmony our mission is to get you the best price on backdating. If you can save money by going back to date your old flames who you dumped and then found out there was none better, more power to you" said Dr. Neil.
"Executives today have less time than ever" said Dr. Phil, "add to that the pressures of getting the best price on stock options, backdating is the best way we can help".


Currently both match.com and eharmony.com have a promotion exclusively for executives either fired or dumped due to the backdating issue.


SEC Chairman Khristopher Kox frowned on the issue saying "We dont have any problem if executives get these perks, but stockholders have a right to full disclosure. All backdating fees and discounts need to be full reported in the 10K and 8K reports".


Currently over 70 executives have signed up for the program according to Jim. Repeated calls to 5 executives from Cyberonics, UnitedHealth and Home Depot, were unanswered.


Jim did not get any deal at either Match.com or eHarmony.com since his old flame refused his backdating due to tax and possible restatement of his vows around keeping 60 feet distance after his last encounter with her.

http://blog.vangal.com/

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Friday, January 15, 2010

The great rush for the airport.

The great rush for the airport. The sprint to the check in desk. The scrambling for tickets. Trying to remember if your passport is still on the kitchen table. Catching a flight can be a stressful experience, but reserving your parking space while traveling through Kennedy Airport means you won’t miss your flight on account of not finding a parking space in the lots provided by the airport.

For a start you must take into consideration the cost of parking in Kennedy’s parking lots. The cost to park in the parking garage or any of the daily or short-term airport parking lots, seven days of parking would cost $210.00. When it comes to convenience, you can sometimes catch a shuttle bus to the airport itself but that depends on which lot you park in. If you choose to park in the long-term airport parking lot (and there’s only one), you can expect to pay about $145.00 for seven days.

When the time comes to reserve a parking space at an offsite parking lot when traveling through Kennedy Airport, (they’re referred to as “off-site” because the airport doesn’t manage or own it, but are often very close to the airport itself) you should consider the number one rated facility - Airpark Parking at Kennedy.

Once you park at Airpark Kennedy, (which has been reviewed by over 100 customers and has come out with a 4 and a half star rating at the other end), the bonuses overshadow that of Kenndey’s own parking lots to say the least. For a seven day stay at Airpark you will pay less than $100. Currently, Airpark is offering a free day of parking when you stay for 7 or more days.

Airpark offers include attended service twenty-four hours a day, seven days a week, which means your car is safe throughout the time you are away. A complimentary valet bus will also escort you quickly and safely to your correct departure terminal. So when it comes to stress when going away on a trip, you can leave the worries about your car at home.

Over 100 happy customers have rated this convenient parking service at 4 and a half stars; not bad when the price you’re paying is up to 30% cheaper than parking in the Kennedy airport parking lots. Airpark caters to all your parking needs in a safe and efficient manner in comparison to Kennedy’s first-come, first-served lots. So choose peace of mind, and park with Airpark.


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Wednesday, January 13, 2010

6 Steps to an Effective Online Business

Creating and running an effective online business is realistically comprised of several hundred, rather than 6, but this will serve as a guide for the direction of your efforts. Contrary to what you may hear rampantly on the Internet, there is no cookie-cutter, get-rich quick scheme on the web. Not only is every online business different, what works for one person or in one month may not work for another person or in the next month.

The Internet is constantly changing, and the online market is inherently different this year than it was last year. New technological improvements occur monthly, and impact the online business environment. What works for one individual when he is the first to sell a certain product a certain way may not work just six months later when he has sold his idea to 40,000 other marketers, and they all begin to promote it. Traffic generation tactics are significantly different than they were just a year ago, and hardly resemble profitable strategies three years ago.

These 6 Steps are simply the bare-bones skeleton of what has to happen for your online business to be successful. They are foundational, and although the implementation strategies are different today than several years ago, the basic steps remain the same.

1. Develop or discover a product. You must find a product that meets today’s needs. A 5 year old product whose resell rights you can buy for a dollar or get for free probably won’t meet the needs of today’s consumers. You must be willing to pay for the rights to sell a current , useful product, or become an affiliate marketer, where you promote a popular product, and in exchange are paid a percentage of the income from the sale.

2. Determine how the potential customers can view your product and see a sales presentation. If you develop your own product or purchase the rights to sell someone else’s, you will need a website. A few tips here: Rather than accept free web hosting, purchase your own domain name and pay to have your domain name and web site hosted by a professional web hosting company with a reputable history. If your free web hosting company goes bankrupt, they generally take your fledgling business with them.

3. Once you have your web site up and running, unless you are using an affiliate program that supplies a sales page, you must develop a sales script and web copy. Aside from your web hosting decision, this is probably the most important thing you can do. You may be tempted at first to write a sales pitch on your own, but unless you already have a lot of experience in the offline market writing effective sales letters, you need to, absolutely must, invest in a few courses on web copywriting. Be willing to spend some money upfront on learning this skill. Too many marketers try to wing it in this area and after a few months of losing money online, finally break down and purchase the knowledge to write a good sales pitch. Do it the other way around—buy the knowledge first, and start making sales from the beginning. Customers will not buy just because you have a web site---they buy from the web site that does the best job of convincing them it has the best product for their need.

4. You must develop a traffic source that works. When you first begin, you may be on a shoestring, and that is OK. Assuming you have been willing to spend some money on sales letter writing and a decent web host, you may be able to skimp in the traffic arena for awhile, if you have plenty of time. If you do not have money to advertise, nor time to seek out low cost advertising, you probably shouldn’t be attempting an online business. If you do choose to go the low-cost route—know two things up front—the returns are really low and you will spend vast amounts of time on traffic generation. Once you begin to make sales, you must invest your income in paid forms of traffic generation. If you do not, you will run out of enthusiasm for generating the free traffic, and without reinvesting the income from your first sales into advertising, you are sure to fail. Good sources of low-cost, but time consuming traffic are: writing articles and posting them to article directories, low cost classified ads, and ezine ads. You may see hyped-up ads for thousands or visitors for a low cost or millions of banner ads for another reasonable price—both of these methods may have worked 2 years ago, but they are a sure waste today.

5. Once you begin to get traffic to your online business site, you must keep detailed records of where the traffic comes from, and what percentage of visitors from each source are purchasing your product. If you have visitors that cost you $50 per hundred to come to your web site, but on average they only purchase $25 per hundred visitors, the income may feel good, but you are not profitable, and are losing money. By tracking your expenses on each type of visitor and by tracking your revenue on the same sources of visitors, you can determine which campaigns need changes or need to be eliminated and which need to be increased in intensity.

6. By following this pattern of steps, and by keeping diligent records (there is plenty of good web site tracking software on the market that can help you do that), you can develop a profitable online business. Again, it will not happen overnight, and you will not get rich quick. However, if you build a solid online business with a solid foundation, and are willing to spend some money learning how to do it right, you really can become successful in business online.


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